Download The Tipping Point: How Little Things Can Make a Big Difference - PDF Online Filetype: PDF
The Tipping Point: How Little Things Can Make a Big Difference - An alternate cover edition exists here. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.
File Name: The Tipping Point: How Little Things Can Make a Big Difference.pdf
Author: Malcolm Gladwell
Size: 1797 KB
Type: PDF, ePub, eBook
Category: Book
Published January 7th 2002 by Back Bay Books (first published 2000)
Pages: 301 pages
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